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This paper is aimed at both researchers and organizations. For researchers, it seeks to provide a means for better analyzing the phenomenon of social media implementation in organizations as a knowledge management (KM) enabler. For organizations, it seeks to suggest a step-by-step architecture for practically implementing social media and benefiting from it in terms of KM.

The research is an empirical study. A hypothesis was set; empirical evidence was collected (from 34 organizations). The data were analyzed both quantitatively and qualitatively, thereby forming the basis for the proposed architecture.

Implementing social media in organizations is more than a yes/no question; findings show various levels of implementation in organizations: some implementing at all levels, while others implement only tools, functional components, or even only visibility.

Two main themes should be further tested: whether the suggested architecture actually yields faster/eased KM implementation compared to other techniques; and whether it can serve needs beyond the original scope (KM, Israel) as tested in this study (i.e. also for other regions and other needs – service, marketing and sales, etc.).

Organizations can use the suggested four levels architecture as a guideline for implementing social media as part of their KM efforts.

This paper is original and innovative. Previous studies describe the implementation of social media in terms of yes/no; this research explores the issue as a graded one, where organizations can and do implement social media step-by-step. The paper's value is twofold: it can serve as a foundational study for future researches, which can base their analysis on the suggested architecture of four levels of implementation. It also serves as applied research that will help organizations searching for social media implementation KM enablers.

Knowledge retention is becoming a main challenge in many countries, as knowledge becomes a main asset of organizations. The research questions the challenge of how can organizations minimize the loss of important knowledge while experiencing high levels of retiree? The research aims to suggest a framework for knowledge retention initiatives in organizations.

The research methodology is multi‐case research. The unit of analysis is organization (eight organizations analyzed, overall more than 30 retiree knowledge retention mini projects). Data linkage to the propositions and method of interpretation – explanation building technique.

This research suggests that successful knowledge retention can be achieved in three primary stages: defining scope; documenting (planning and implementation); and integrating knowledge back into the organization. Special care must be dedicated throughout the process to: retaining best practices and unexpected situations; structuring the process of knowledge retention; structuring retained documentation.

Academic implications are two‐fold. First, it suggests that assessment projects, which estimate knowledge loss risk, and described in most academic researches, should be eliminated in knowledge retention models; second, research should continue, developing more models regarding detailed planning and implementation stages, as initiated in Hofer‐Alfeis DeLong and here. Further research should be conducted in order to discover how effective the suggested methods are in retrospect (after years, and not only after months).

Business implications do exist. The case studies described, using the proposed framework, show that knowledge retention is not only important, but also applicable. Structuring the process and results, as described above, may provide organizations with guidelines how to conduct such projects.

Its value is in changing the suggested known frameworks for knowledge retention, enabling more effective and efficient knowledge retention, and therefore less knowledge loss in organizations.

The purpose of this paper is to provide an understanding of the WEB 2.0 phenomenon and its implications on knowledge management; thus, in order to learn whether using WEB 2.0 concepts and tools can yield better assimilation of knowledge management in organizations.

A range of recently published articles regarding WEB 2.0, Enterprise 2.0 and KM 2.0 are examined and critiqued (2005‐2007). These are analyzed and compared to knowledge management principles and attributes as known and learned from works defining the sharing of knowledge in organizations (1995‐2005). The sources are divided into three basic elements: The Internet (WEB 2.0), the organizational implementation (Enterprise 2.0) and the organizational implementation of knowledge sharing (KM2.0).

WEB 2.0 is very close in its principles and attributes to knowledge management. WEB 2.0 should affect knowledge management in organizations; yet, it cannot be copied, as differences between the two will not enable organizations to benefit from such. In the first stage, tools can be adopted, and in further stages, deeper aspects such as active users' participation will be followed.

Organizations are encouraged to start using WIKI's and in some cases also blogs. Knowledge Managers should examine if younger employees can serve as knowledge catalysts. WEB 2.0 concepts should be tested as to organization's maturity, to decide if they can be adopted as part of the organizational knowledge sharing.

This paper analyzes an important issue whether better assimilation of knowledge management can exist triggered by the WEB 2.0 phenomenon. It is unique in its broad analysis of the three related terms – WEB 2.0, Enterprise 2.0 and KM2.0.

The purpose of this study is to offer the bibliometric analysis of the Journal of Knowledge Management (JKM) to understand how the literature has developed over time.

This study used bibliometric approaches to analyze a sample of 669 studies from 1997 to 2021. This study focused on performance analysis and scientific mapping of articles using the R package.

The results indicate that the number of publications during the period has significantly increased which shows a growing interest of researchers in the JKM. This study highlights new emerging themes such as change management, change readiness, product innovation and digital libraries which uncover exciting avenues for new research opportunities. USA and UK were the most productive countries in terms of the number of citations followed by few European countries including Spain, Finland, Germany and Sweden. However, it is worth noting that India was the most productive country in the emerging economies.

This study will act as a guide for researchers of various fields to evaluate the development of scientific publications in a particular theme over time, especially for those who are in the field of knowledge management (KM).

This study aims to accomplish the systematic bibliometric analysis of the JKM for more than two decades, providing useful insights into the key developments in the field of KM. This study is more rigorous and comprehensive in terms of the analytical techniques used.

By the end of this chapter, you should be able to demonstrate an understanding of:

The concept of brand purpose and ‘woke’ brand campaigns.

The theoretical underpinning of brand purpose.

Generation Z response to brand purpose and woke branding campaigns.

THAT WAS a bold experiment that was sponsored by the NatWest Bank and which is reported in our news pages. They selected sixteen out of several hundred applicants, gave them a grant of £2,000 each and sent them off on a fact‐finding mission to Europe.

This paper aims to explore, for the first time over a long period of time, the autobiographical memory of Israeli veterans of the 1948 War, pertaining to the 1948 Palestinian exodus that led to the creation of the Palestinian refugee problem. Does this memory include the Zionist narrative (i.e. willing flight of the Palestinian refugees) or a critical narrative (i.e. willing flight and expulsion)? One of the primary sources to influence the collective memory of conflicts is the autobiographical memory. This memory is also one of the primary sources for research of the past. Thus, autobiographical memory is of importance.

Methodologically, this is done through an analysis of all 1948 veterans’ memoirs published between 1949 and 2004. Interviews were also conducted with various veterans, to understand the dynamics of their memoir publication.

Empirical findings suggest that during the first period (1949-1968), this memory was exclusively Zionist; during the second (1969-1978), it became slightly critical; and during the third (1979-2004), the critical tendency became more prevalent. Onward, the nine empirical causes for the presentation of exodus the way it was presented are discussed. Theoretical findings relate, inter alia, to the importance of micro factors in shaping the autobiographical memory, assembles seven such theoretical factors, suggests that these factors can influence in two ways (promoting collective memory change or inhibiting it), and that their impact can change over time.

Taken together, the paper contributes empirical and theoretical findings that are based on a solid and wide scope research.